About Us

Kaleidoscope Consulting Group (KCG) is a boutique operations consulting firm dedicated to independent and family-run restaurants in the San Gabriel Valley. We bring Wall Street-grade precision, local insight, and founder-level urgency to help restaurants streamline operations, cut waste, and grow — without losing what makes them special.

“SGV Roots. Wall Street Rigor. Founder Hustle.”

Founded in 2025 by Will Lu, KCG exists to help San Gabriel Valley restaurant owners take control of their operations and build long-term resilience — one kitchen, one community at a time. We deliver McKinsey-quality strategy at a founder’s pace and a neighbor’s price.

Our Values

Operational Excellence, Always

Small restaurants deserve world-class systems. We bring discipline, structure, and data-driven clarity to everyday decisions.

Respect the Grind

We honor the hustle — the late nights, early prep, and family tables turned into back offices. We lead with empathy, not ego.

Local First, Legacy Always

We’re rooted in the SGV and committed to seeing its restaurants thrive — not just for today, but for the next generation.

Clarity is Power

From P&Ls to people ops, we turn complexity into clarity and insight into action.

No Politics, Just Results

We ask the tough questions, tell the hard truths, and deliver real fixes — no fluff, no games.

How We Help

Every restaurant has its own rhythm. We build around that.

No two kitchens run the same. Some use spreadsheets. Some use whiteboards. Some rely on gut instinct. That’s why everything we do is custom-built — shaped by your goals, your team, and your way of running things.

Whether you're wondering where the money’s going, trying to calm the chaos in the back of house, or gearing up to open a second location — we start with listening, and then we go to work.

Here’s a taste of what we can help with (Fully tailored, always bespoke):

Operational Diagnostics & Fixes
Identify inefficiencies, close execution gaps, and clean up your day-to-day systems — without slowing you down.

Financial Clarity
Build simple tools that make your numbers make sense — from food costs to breakeven points to what’s actually profitable.

Menu & Pricing Optimization
Refine your menu to improve margins, customer flow, and ticket size — all without losing what makes your food yours.

Vendor & Cost Negotiation Support
Help you renegotiate with vendors, reduce overhead, and get better terms where it counts most.

Labor Strategy & Staff Retention
Structure your team for reliability, train for consistency, and hold onto your people.

Our People

William (Will) Lu is the Founder and Managing Partner of Kaleidoscope Consulting Group. With over a decade of experience spanning finance, sales, innovation, and high-performance teamwork, Will leads with one simple principle: results — and numbers — don’t lie.

Before founding KCG, Will held roles at William Blair in Chicago in equity sales and Bluewater Battery Logistics in Los Angeles. Most recently, he served as a recruiter at ExodusPoint Capital, a $11B global hedge fund, leading specialized hiring for accounting, quant, and investment roles.

Raised in the San Gabriel Valley, Will is a proud graduate of Mark Keppel High School, where he played four years of competitive basketball and won the Classic at Damien tournament his senior year. He studied mathematics at Amherst College on a full scholarship before choosing to pursue entrepreneurship full time.

Outside of work, Will enjoys spending time with his family, following the UEFA Champions League, and digging into everything from hip-hop and R&B to house and afrobeats.